As one piece of the all-encompassing support of the NCAA Tournament, The Big Hoopla community events creating a unique brand and destination in Dayton around the NCAA First Four.
In each of the last 17 years, and 31 times since 1970, in the University of Dayton and UD Arena have proven they are America’s #1 Host Site. Unparalleled support by fans from across the region confirms our community is home to America’s Most Passionate College Basketball Fans. During the last few years, the region has demonstrated the significant economic development potential the tournament games provide. In fact, since 2001, nearly $80 million in DIRECT economic impact can be attributed to hosting the NCAA Tournament – and this number does not include the billions of FREE positive earned media impressions generated annually with an estimated value in the millions.
The Hoopla Ticket Program is the local organizing committee’s highly successful, charitable community outreach program. Each ticket is provided, free-of-charge to a military servicemen, a military family or local students. The program which donates thousands of tickets annually has garnered the financial support from multiple NBA players and national sponsors.
The Big Hoopla has a rich history in its brief existence. Year after year, the Dayton region rallies behind a clear vision to produce incredible results, further demonstrating the seriousness with which we take our role as America’s #1 Host Site and home to America’s Most Passionate College Basketball Fans!
Hoopla STEM Challenge grows 400% since its inception in 2012.
Most watched program on cable TV..
For the sixth consecutive year, at least one of the four winning teams advanced beyond the next round.
First-ever halftime show developed organically by an early-round NCAA host site.
Dayton became the first "First Four" team to play on its home court
NCAA praises the Dayton’s commitment to the First Four by awarding the 2016, 2017 and 2018 NCAA First Four to the region.
The NCAA First Four produces record viewership and ratings; increases of 34% and 32% respectively (compared to 2013).
The Hoopla Ticket Program surpasses 10,000 tickets donated to Wright-Patt Airmen and local students.
The Hoopla Challenge expands to include a STEM education component to engage students from across the Dayton region.
First Four Events Foundation Inc. receives 501(c)(3) designation from the IRS to support tax-deductible donations from individuals and organizations supporting the Hoopla Ticket Program.
UD Arena becomes the first-ever host site to surpass 100 NCAA Men’s Basketball Tournament games hosted.
The Dayton region produces a first-ever First Four sellout as part of 10-conseuctive games played in front of a sold out crowd during the opening week of the NCAA Tournament.
NCAA acknowledges the Dayton region’s commitment to the First Four by extending hosting agreement through 2015.
NCAA First Four Local Organizing Committee produces financial commitments to sellout the 2013 First Four 5 months before the tournament tips-off.
A first-ever visit from the US President, British Prime Minister & Ohio governor join fans from the Dayton region at UD Arena on the first night of the NCAA Tournament.
The Local Organizing Committee hosts the first-ever First Four Festival which draws 15,000 on Selection Sunday to downtown Dayton. Festival includes the first annual Hoopla Challenge.
First Four Events Inc. created to support the NCAA First Four Local Organizing Committee efforts in Dayton, Ohio.
VCU makes their historic tournament run from First Four to Final Four.
UD Arena hosts the first-ever First Four games as March Madness expands to 68 teams.
UD Arena hosts the first-ever Opening Round game of the NCAA Tournament as March Madness expands to 65 teams.