Inside Look on Creation of The Big Hoopla Brand Real Art, A Local Downtown Small Business Builds Hoopla Brand and Provides In-Kind Support

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The NCAA First Four elevates Dayton to a national stage, but boom in local support for the games is a big reason it will remain here through at least 2018.

Dayton-based Real Art has played a large role in driving that support through its marketing expertise, led by owner Chris Wire.

“As a small, privately owned Dayton business, Real Art has made the level of contribution you might expect from a much larger company,” said JP Nauseef, chairman of the NCAA First Four Local Organizing Committee. “Chris Wire has provided great leadership from the beginning of the effort and his team has been at the forefront of bringing the LOC’s vision to life. Real Art is the very best at what they do, and we’re fortunate to have their involvement and support.”

As the creative lead behind “The Big Hoopla” brand, Real Art does a significant amount of work in-kind. The LOC has adopted The Big Hoopla as the moniker for all of its events.

“Real Art’s really big about the Dayton community, it really loves the city of Dayton,” said Matt Zolman with Real Art, who serves as project manager for the Big Hoopla and is an LOC member. “So when the committee asked us to be involved, this was a no-brainer.”

 

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