This year’s NCAA First Four on TruTv is.The most-watched ever for the first Tuesday and Wednesday of the NCAA men’s tournament, with both days setting viewership

Gross average viewership for Tuesday and Wednesday’s doubleheaders totaled 6.9 million viewers, up 28% vs. 2019.

NCAA March Madness live also sets new all-time marks in live unique viewers and total minutes viewed for first four coverage, with each day generating records official March Madness accounts produced all-time first four milestones for engagements across social channels.

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