Support for the NCAA First Four games in Dayton has skyrocketed in the past year, which is a big reason the region will continue hosting the games through at least 2018.

Sponsorships allow the Local Organizing Committee to expand its programs — like providing tickets to airmen and students — which builds excitement around the games. That fervor is a big reason that Dayton has kept the First Four, which pumps about $4.5 million each year into the local economy and puts Dayton on a national stage.

Since 2011, the number of sponsors/in-kind sponsors has grown from fewer than 20 to nearly 80 organizations. Additionally, the LOC expanded its reach in 2014 to include securing large, high-profile personal donations from NBA players Kent Bazemore, Brian Roberts and Chris Johnson.

“The Hoopla sponsors continue to rally behind this opportunity and thanks to them, the vision is becoming a reality and we can see new evidence every day,” said JP Nauseef, chair of the Local Organizing Committee. “The University of Dayton and the LOC deserve enormous credit for stepping up with resources we have seen over the last few years. And we are just getting started now that we have the NCAA First Four secured through 2018.”

Nauseef said the support from individuals and organizations continues to be a key reason the Dayton region has become synonymous with the NCAA First Four and March Madness. He also gave special credit to Matt Farrell, who has helped manage the LOC’s efforts.

“His outstanding commitment and hard work over the past two years has made a difference in making this happen,” Nauseef said.



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